Privacy policy

Privacy Policy

Last Updated: [February 2025]

At Gems Pet Products, we take your privacy seriously and are committed to protecting the personal information you share with us on our website.  This policy explains how we handle your data when you visit our site, buy our pet food, or engage with us online. Please read it carefully, alongside our Terms and Conditions.
What Does This Policy Cover?

This privacy policy applies to your use of our website and how we, Gems Pet Products (a company registered in England and Wales, number Unit 7, Dunnes Animal Feed, Laindon Road, Horndon on the Hill, Essex, SS17 8QB), collect and use your personal data. We’re the “data controller” under UK GDPR, meaning we decide how and why your data is processed. It doesn’t cover external websites or links (e.g., social media), so please review their policies separately.
What’s ‘Data’ and Who Are You?


  • Data: This includes any personal information you give us, like your name, email, phone number, or purchase details, plus technical info we collect automatically (e.g., IP address, browser type).
  • You (User): Anyone visiting our site who isn’t employed by or consulting for us.
  • Us (Gems Pet Products): We’re here to provide top-notch pet food, and we respect your privacy as part of that commitment.
What data do we collect?

We may collect:
  • Your name, email, phone number, and delivery address when you order pet food or sign up for updates.
  • Purchase history, like which products (e.g., rabbit mix, bird seed) you buy or browse.
  • Technical data automatically, such as your IP address, browser type, and how you navigate our site.
We gather this data in two ways:
  • You Give It to Us: When you place an order, contact us via email, phone, or our contact form, or register for newsletters.
  • We Collect It Automatically: Via cookies and tracking tools (more on this below) to improve your experience and our site.
How Do We Use Your Data?

We use your data to:
  • Process orders and deliver your pet food (e.g., rabbit, bird, or hamster mixes) efficiently.
  • Keep internal records for accounting and customer service.
  • Send marketing emails about new products or offers, but only with your consent (you can opt out anytime—see “Your Rights” below).
  • Improve our website based on how you use it (e.g., fixing navigation or adding features).
We rely on:
  • Contract Performance: To fulfil orders and manage your account.
  • Legitimate Interests: For internal record-keeping and site improvements, balanced with your privacy.
  • Consent: For marketing emails, which you can withdraw at any time.
Keeping Your Data Safe

We use technical and organisational measures to protect your data, like:
  • Secure servers to store your information.
  • Password-protected accounts for orders or logins.
If you suspect a data breach (e.g., unauthorised access), contact us at contact@gemspetproducts.com immediately. For tips on online safety, visit Get Safe Online (www.getsafeonline.org), supported by HM Government and leading businesses.
How Long Do We Keep Your Data?

We’ll retain your data only as long as needed to fulfil its purpose (e.g., order processing, marketing) or as required by law (e.g., tax records for 7 years). You can request data deletion—see “Your Rights” below. Even after deletion, backups may hold data briefly for legal or regulatory reasons.
Your Rights Under UK GDPR

You have rights over your data—contact us at contact@gemspetproducts.com to exercise them:
  • Access: Request copies of your data (free, unless excessive).
  • Correct: Ask us to fix inaccurate or incomplete info.
  • Erase: Request we delete your data.
  • Restrict Use: Limit how we use your data.
  • Portability: Get your data in a transferable format.
  • Object: Challenge our use, especially for marketing or legitimate interests.
  • Withdraw Consent: Stop marketing emails anytime.
If you’re unhappy with how we handle your complaint, refer it to the Information Commissioner’s Office (ICO) at www.ico.org.uk or 0303 123 1113. Keep us updated if your details change while we hold your data.
Cookies and Tracking

Our site uses cookies (small files stored on your device) and tracking tools to enhance your experience, analyse traffic, and personalise content. You can manage cookies via your browser settings—see our Cookie Policy (link) for details. We may use third-party tools like Google Analytics, but we’ll only share data with partners for order fulfilment or security, never for unrelated advertising unless you consent.
Links to Other Sites

We link to social media or other websites, but this policy doesn’t cover them. Please read their privacy policies before using those sites.
Changes in Ownership

If we sell or transfer part of Gems Pet Products, your data may be shared with the new owner for the same purposes, ensuring your privacy remains protected under this policy.
General Terms


  • You can’t transfer your rights here, but we may transfer ours if it doesn’t affect you.
  • If any part of this policy is invalid, the rest stays effective.
  • Delays or omissions in enforcing rights won’t waive them.
  • This policy is governed by English and Welsh law, with disputes handled by English and Welsh courts.
Changes to This Policy

We may update this policy as needed or required by law. Changes will be posted on our website, and you’re deemed to accept them by using the site afterward. Check back regularly or contact us at contact@gemspetproducts.com with questions.
Contact Us

For queries, rights requests, or complaints, email contact@gemspetproducts.com or write to us at:
Gems Pet Products
Unit 7, Dunnes Animal Feed
Laindon Road, Horndon on the Hill
Essex, SS17 8QB
United Kingdom

We’re here to help keep your pet’s food journey private and secure—thank you for trusting us with your data!